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Brisk® Iced Tea Infuses its Bold Flavor Into Two Iconic Star Wars™ Characters as They Face Off for the First Time Ever

PURCHASE, N.Y., Jan. 4, 2012 /PRNewswire/ -- Brisk® Iced Tea continues to invigorate its creative mojo by taking its 2012 national marketing campaign to a galaxy far, far away to join forces with the 3-D theatrical release of Star...

Iconic Super Bowl Advertiser Pepsi Returns to the Big Game in 2012 With Two Television Commercials

PURCHASE, N.Y., Dec. 21, 2011 /PRNewswire/ -- PepsiCo announced today that Pepsi will return to the Super Bowl in 2012 with two television commercials. The soft drink maker is widely recognized as one of the most prolific and iconic...

KRAFT FOODS ANNOUNCES TOP LEADERSHIP OF FUTURE INDEPENDENT COMPANIES

      NORTHFIELD, Ill., Dec. 5, 2011 /PRNewswire/ -- In the next step toward launching two world-class public companies, the Kraft Foods Inc. Board of Directors today announced the appointments of the Chairmen and Chief Executive Officers of the future...

Pepsi Invites Fans to Take "The Pepsi Challenge" to Help Pick One of the Songs "the X Factor" Finalists Will Sing During Next Week's Performance Show

PURCHASE, N.Y., Dec. 1, 2011 /PRNewswire/ -- Tonight, Pepsi and THE X FACTOR introduced "The Pepsi Challenge," which gives fans an opportunity to help choose one of the songs that each of the remaining finalists will perform LIVE on THE...

Frito-Lay Electric Delivery Trucks Hit the "Green" Streets of Orlando

PLANO, Texas, Dec. 2, 2011 /PRNewswire/ -- PepsiCo's Frito-Lay North America announces ten new electric trucks will be rolling out in Orlando.  These electric delivery trucks will ultimately be part of the largest planned fleet of commercial all-electric trucks...
When Social Media and Public Perception Collide

When Social Media and Public Perception Collide

A Yale study on soft drink marketing is making headlines, but will it spark a social media backlash?
Bisphenol-A Linked to Hyperactivity in Young Girls

Bisphenol-A Linked to Hyperactivity in Young Girls

A new study suggests that exposure to BPA during pregnancy could increase the risk of anxiety and hyperactivity
Kraft Foods Opens Paris Research and Development Center

Kraft Foods Opens Paris Research and Development Center

Parisian suburb Saclay is now home to Kraft Foods' $20 million cookie-centric research center
FDA Reveals Root of Cantaloupe-Based Listeria Outbreak

FDA Reveals Root of Cantaloupe-Based Listeria Outbreak

Cantaloupe packing equipment fingered as the culprit of the deadliest Listeria outbreak in decades
Frito-Lay Makes Cheesy Poofs a Reality

Frito-Lay Makes Cheesy Poofs a Reality

Eric Cartman's favorite snack is brought into the real world as Frito-Lay helps celebrate 15 years of South Park
Pepsi and Coke Raise Prices

Pepsi and Coke Raise Prices Over Fourth of July Weekend

The world's biggest soft drink corporations aim to offset raised commodity costs by way of the U.S.'s biggest holiday
Pasta: World’s Favorite Food

Poll Reveals Pasta as World's Favorite Food

Everybody loves pasta, but an Oxfam poll proves that - no, seriously - everybody loves pasta
Frito-Lay to launch all-natural chips

Frito-Lay to launch all-natural chips

This will not make the Frito Bandito very happy, but the crunchy, salty, just delightful Fritos that we know and love are about to be ruined, I mean transformed into a more healthy snack. Like many other companies responding...
PepsiCo looks to expand in Latin America

PepsiCo looks to expand in Latin America

A senior executive for PepsiCo Inc announced the company is monitoring growth opportunities in Latin America in an effort to take advantage of recovering economies in the region.
Jennifer Aniston’s Smartwater YouTube video goes viral

Jennifer Aniston's Smartwater YouTube video goes viral

I hate to call even more attention to my absolute least favorite actress in Hollywood, but considering I write a food and drink publication, I suppose I have to attract attention to my website by writing about something so...
Gatorade has plans to expand in the UK

PepsiCo creates buzz about Gatorade via social media

With its strong presence in North America, the sports drink Gatorade is planning to push its brand into the UK this summer. Its strategy is to move the product from being thought of solely as a sports drink to becoming a broader sports performance brand, providing expertise for athletes and people in training worldwide.
Pepsi Plans to Focus on Healthier Beverages

Pepsi Plans to Focus on Healthier Beverages

As the world's second largest carbonated soft drink manufacturer and the largest packaged foods product manufacturer, Pepsi is making a push into the healthy foods market. In an effort to further this initiative the company recently completed the acquisition...
Owning a Taco Bell Franchise

Owning a Taco Bell Franchise

“Doritos are not bad for you,” says PepsiCo CEO

"Doritos are not bad for you," says PepsiCo CEO

On the heels of the story reported earlier this week about salt intake being regulated by the U.S. government, PepsiCo Chairman and CEO Indra Nooyi told Fox Business News, "Doritos are not bad for you. Doritos are nothing more...
Mountain Dew: Then and Now

Mountain Dew: Then and Now

Though it began as a mixer for hard liquor rural Tennessee, Mountain Dew has grown to become one of America’s most popular soft drinks. Mountain Dew, which earned its name from the slang for Tennessee moonshine, was created in 1940 by two brothers, Ally and Barney Hartman.
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